Steve Capobianco, a chiropractor and the lead educator at RockTape, shares his insightful experiences in the practice of chiropractic, the business of clinic gym hybrid, and the craziness of a product company. From the start, he helped build a movement company in RockTape. In general, they help athletes of every level to become better and stronger through their education and support products. Listen as he tells the important milestones he undertook to become successful in the profession!
“I always envisioned the idea of putting together a fitness or gym environment with my clinic.” – Steven Capobianco
– They will talk about Steve’s inspirations in putting up a clinic gym hybrid.
– They will share some important tips for starters in the business.
– Steve highlights the importance of a cutting-edge education.
– They will also discuss the crucial role of marketing in a fitness business.
– Putting up a clinic gym business is always entrepreneurial at start. It’s always a consideration of the target audience and the question of how to acquire customers.
– A fitness business should be able to build a loyal tribe.
– It’s not about starting big but about the important milestones you need to undertake.
– What actually works for a particular client is more important than any research.
– People who want to pursue the business should always think of the approach and education that will make your business unique from the others.
– Nothing in marketing can ever replace a good story – story that resonates with your audience.
Get to know more about their business at:
Behnad Honarbakhsh is one of the practicing clinicians of Fit To Train (Human Performance Systems Inc.). This system and group of clinicians showcases an interdisciplinary approach to interweave health, rehab and training. In his interview with Dr. Josh Satterlee, he discussed the strengths and challenges of maintaining a system that offers different kinds of modalities.
“In order to provide better care, we need time. When we have that time with the clients, a big part of what we do is we educate them.” – Behnad Honarbakhsh
- Behnad showcases the strengths
of clinical integration and mentorship.
- In order to educate clients
with their status and the treatment they deserve, clinicians should give time
and communicate well with them.
- The different modalities may
share similar aspects and skill sets in their respective toolbox – these shall
be discovered and used hand in hand to treat clients.
- The psychology of human
interaction also plays a crucial role in maintaining an interdisciplinary
- Putting up an interdisciplinary
system requires feedback to track progress and development of practicing
- The different modalities and practices may cross paths and turn into a well-defined system. An interdisciplinary approach to treatment offers a wide range of appropriate services for varying kinds of cases and different types of people.
- Clinicians should provide time with clients. Giving time equates to educating clients and letting them know their status. This can also motivate and boost the confidence of clients in looking forward to their betterment.
- Understanding the human behaviour is the key to being a good clinician. Clinicians should learn how to behave with certain kind of people, what can be the best way to get them treated, and how to motivate them.
- In a system that offers different kinds of modalities, a non-existence of hierarchy is crucial. The system should be able to find the similarities among these clinicians and let them celebrate each one’s successes. The communication and the similarity in wavelength can provide a better transition for referrals and clients.
- Hiring a person is not just limited to the assessment of knowledge. What is more important is the want and the passion of the applicant to do the job.
- “Caring” is a multi-faceted term that goes beyond the definition and the concept. The true meaning of “caring” shall be felt by the clients.
To learn more about Behnad's company, go to www.FitToTrain.com.