Getting THAT Reach: Chiropractic and Marketing with Jon Morrison

Jon Morrison is a well-known Story Brand guide who helps business people advance the reach of their businesses. He has been working with various chiropractors to get them more competitive in terms of Marketing.

In this podcast, he shares his ideas regarding the role of Marketing in Chiropractic. Listen as he enumerates important considerations you need to do in order to strengthen the market of your business.


“You don’t need to make a distinction, just help people get free from pain and make them feel better.” – Jon Morisson

  • Jon Morisson highlights the importance of the evidence informed practice in Marketing.
  • He also talks about several issues and challenges of some chiropractors in Marketing.
  • Morisson points out the relevance of introducing a problem-outcome story or content to the people.
  • They will also share some notable tips to put up Story-Branded sites and pages for businesses.

Crucial Takeaway:

  • In getting a good reach in the Chiropractic business, distinction shouldn’t be the focus. It should be helping people free from pain and making them feel better. Good treatment and rehab outcomes can produce a great reach and reputation.
  •  Chiropractors should consider the evidence informed practice. This means that local experience and expertise should be brought together in order to create a much more authentic Story Brand or content. This is more patient-centered because it provides actual and not made up stories of pain and success from past and current patients.
  • Some sites and pages in the Chiropractor industry provides complicated language which makes it hard for visitors to understand the goal of the practice. Chiropractors should always consider the audience and show these audience the perspective of what happens in reality – wherein there is always pain before getting treated.
  • In every story or content, a problem should be introduced to get the people hooked and interested. Focus also on the outcomes to get people inspired and hopeful about the case they are currently experiencing.
  • Businesses can make better human connections through good reviews and testimonials. 

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Check some of his wonderful Story Brands at:

Rehab to Fitness to Success: More About Fitness with Dr. Tom Teter

In his interview with Dr. Josh Satterlee, Dr. Tom Teter talked about the multi-faceted area of fitness and training. Dr. Teter is an Associate Professor and Program Director of Fitness and Wellness at Park University. He is also the inventor and pioneer of Rehab to Fitness – a fitness programming for optimal function and performance. Tune into the podcast as he shares wonderful insights and issues relating to fitness and training.

“You don’t have to be the person who does the fitness, you just have to speak to a trainer.” – Dr. Tom Teter

  • Dr. Tom Teter established the importance of fitness across different specializations in the field.
  • He also explained what should be the best things to consider in order to have fitness integration among health facilities and clinics.
  • He also shared insights on people’s issues regarding fitness and exercise.
  • He recommended some important courses that can help aspiring people to get into fitness and fitness instruction. 

Crucial takeaway:

  • All people should be involved in exercise and fitness. However, this is really difficult to attain especially not all people have athletic aspirations. Generally, people find it really hard to get themselves to engage into exercise.
  • Clinicians should realize and value the importance of fitness. Clinicians of any specialization should start investing on creating programs that promotes the overall fitness and wellness of patients.
  • Aspiring trainers should see how fitness works for a bigger picture. They should also discover the different micro-aspects of fitness in order to perform well in the actual practice.
  • Referral also play as an important success indicator for trainers.  Since referral is more of an issue of trust, trainers should consider improving their higher-value relationship and communication to people.
  • Clinicians in all sorts of specialization should realize the many opportunities they can get if they can be able to maximize the reach of their license.

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Clinicians melting pot: Going interdisciplinary with Behnad Honarbakhsh

Behnad Honarbakhsh is one of the practicing clinicians of Fit To Train (Human Performance Systems Inc.). This system and group of clinicians showcases an interdisciplinary approach to interweave health, rehab and training. In his interview with Dr. Josh Satterlee, he discussed the strengths and challenges of maintaining a system that offers different kinds of modalities.


In order to provide better care, we need time. When we have that time with the clients, a big part of what we do is we educate them.” – Behnad Honarbakhsh

  • Behnad showcases the strengths of clinical integration and mentorship.
  • In order to educate clients with their status and the treatment they deserve, clinicians should give time and communicate well with them.
  • The different modalities may share similar aspects and skill sets in their respective toolbox – these shall be discovered and used hand in hand to treat clients.
  • The psychology of human interaction also plays a crucial role in maintaining an interdisciplinary system.
  • Putting up an interdisciplinary system requires feedback to track progress and development of practicing clinicians.

Key Takeaways:

  • The different modalities and practices may cross paths and turn into a well-defined system. An interdisciplinary approach to treatment offers a wide range of appropriate services for varying kinds of cases and different types of people.
  • Clinicians should provide time with clients. Giving time equates to educating clients and letting them know their status. This can also motivate and boost the confidence of clients in looking forward to their betterment.
  • Understanding the human behaviour is the key to being a good clinician. Clinicians should learn how to behave with certain kind of people, what can be the best way to get them treated, and how to motivate them.
  • In a system that offers different kinds of modalities, a non-existence of hierarchy is crucial. The system should be able to find the similarities among these clinicians and let them celebrate each one’s successes. The communication and the similarity in wavelength can provide a better transition for referrals and clients.
  • Hiring a person is not just limited to the assessment of knowledge. What is more important is the want and the passion of the applicant to do the job.
  • “Caring” is a multi-faceted term that goes beyond the definition and the concept. The true meaning of “caring” shall be felt by the clients.

To learn more about Behnad's company, go to www.FitToTrain.com.