Behind the Sales and Design: Perform Better with Erin McGirr

Erin McGirr is one of the expert advisors from Perform Better. Perform Better is a top international source for fitness equipment products for facilities. They also work with facility design layout and actual facility installation. In this podcast, Erin McGirr will share her knowledge regarding facility design and sales. Listen as she shares very insightful tips on how you can kick start the design of your very own facility.

“It’s about the education. It’s not about the product.”

–          McGirr shares some tips on designing and redesigning a facility.

–          They will also talk about the changes and processes in design and sales service.

–          McGirr emphasizes the value of educating facilitators, coaches, and trainers.

–          They will also discuss some cases and experiences from past clients.


–          Facility design has evolved from traditional to modern. Perform Better can now provide 3D layout of your dream facility. It is like a visual walkthrough of what the actual facility looks like.

–          Facilitators, coaches, and trainers should be reminded of a lot of considerations in redesigning their facility for a whole new look.

–          Instead of promoting a product, people should invest on getting educated about concepts related to the field.

–          A fitness service provider should be more education not a sales pitch.

Know more about Perform Better at:


Get to know more about Erin McGirr at:


Hitting it further in Golf and Business: A Golf Coach Perspective of Rehab and Fitness with Michael Napoleon

Michael Napoleon, one of the founders of SuperSpeed Golf Training System, shares his perspective on fitness, rehabilitation, and the business. Also, as a golf coach, he was able to discuss the paradigms of fitness and rehabilitation in much more specialization, expertise, and experience. Listen as he lays down very insightful programs and strategies which can be perfect for not just the athletes but also aspiring coaches and facilitators.

“The gold standard for any coach is being at help of someone to get better without them ever knowing that they had an issue in the first place.” –Michael Napoleon

  • Napoleon shares the benefits of SuperSpeed Training System.
  • They talk about the niche and the target market.
  • They will also discuss the body’s systems with regards to motor skills and how skill improvements/changes are adapted within the body and brain.
  • Mike highlights the importance of program alignment to the patient’s very goal.
  • They list down tips for aspiring coaches, professionals, and fitness facilitators.


  • As coaches and fitness facilitators, we should always provide a new and established arm of training for people to get better.
  • People can’t unlearn a motor program. In order to at least change the learned motor skill, the program should be changed. This leads to changing the body system and resetting the system to different expectations.
  • Coaches and facilitators should focus more on the effective use of the message rather than giving over-detailed information and a ton of analytics. Thus, message and instruction should be given in the simplest and easiest way as possible.
  • Simplicity will get you a higher compliance from clients. This shall give you the responsibility of finding ways to make the program easy and repeatable. It’s about helping the players to get better and making the exercises as easy as possible.
  • Message is more important. It should consist of the reasons why people should go back to your facility, more than the credentials you have and the knowledge they can get.
  • Professionals interested in getting into the industry should consider the following: getting involved with TPI community (biggest resource and knowledge); creating and communicating with an efficient team; and maintaining the alignment of the program from the client’s goals and objective.

Get to know more about their Training System at:

Website: www.SuperSpeedGolf.com

Social media sites: @superspeedgolf

Contact Michael Napoleon at:

Email- mike@superspeedgolf.com

Tech for Rehab: Using Technology to Improve Return-to-Play Guidelines with Adam Halseth

Dr. Adam Halseth is a specialist in Physical Therapy based on South Dakota. In this podcast, he will share how his programs help in varying rehab conditions. He will also introduce some amazing features of a leading sports technology – The BodiTrak.

“It’s about being aware of the returning play protocols, knowing about current research, and trying to make everything better”. –Adam Halseth

  • Dr. Halseth and Dr. Satterlee will talk about different athletic issues and conditions.
  • Halseth also shares some of his wants and expectations with regards to his practice.
  • They will also discuss different training models for varying orthopaedic conditions.
  • Halseth emphasizes the role of technology in measuring treatment and technical ability.

Crucial Takeaway:

  • Therapists always aim to give every patient a better condition by revamping the program suited for the condition, facilitating play testing, and following return-to-play protocols.
  • Technology (such as the BodiTrak) shall be used to provide accurate and objective measurements of improvements and create a detailed report about the condition.
  • There are different training models and programs suited for every kind of condition.
  • Force, pressure, and balance play a crucial role in measuring performance and treatment.
  • Technology can now also measure a technical ability of a person, especially athletes, at an accuracy level that was previously impossible.

Get to know more about him by following his social media accounts:

  • Twitter/IG: @adamhalseth

Get to know more about the BodiTrak technology at:

Level Up through ChiroUp with Dr. Brandon Steele

Dr. Brandon Steele is the co-founder of ChiroUp – an online resource for chiropractors to get them updated with the current research and recommended protocols  for common conditions seen in chiropractic. This system empowers chiropractors to access and apply techniques that were shared by experts, and have them distilled for use In the field. Listen as he discusses helpful insights regarding what his company provides and how they can improve your practice.

“If you get somebody out of pain, they are going to tell 50 others people about the care in your clinic”.  – Dr Brandon Steele

  • Dr. Steele and Dr. Satterlee talked about different expectations and realities in implementing the “best practices” in the field.
  • Dr. Steele differentiated evidence-based practice and evidence-informed practice.
  • He highlighted the value of getting good online content and reviews.
  • They mentioned that established connections and relationship are implications of good service.
  • They also discussed some rehab conditions and their corresponding considerations.

Crucial Takeaways:

  • As chiropractors, it’s not always getting into the trend and trying to implement newly found methodologies. It should always be finding the best and the most appropriate practice for a particular condition and a particular client.
  • There are clear-cut differences between evidence-based practice and evidence-informed practice. Chiropractic should be a consideration of both practices – especially when one practice doesn’t work.
  • Chiropractors should not forget to deliver the most human(istic) piece so that people can better feel and appreciate their service.
  • Good service and satisfaction ratings from clients will lead to better customer-relationship and MD connections.
  • There are a lot of protocols and practices in Chiropractic. The success and the best method varies from condition to condition and from person to person.

Get to know more about him and their services at: www.chiroup.com

Building that Marketing Central Hub: Chiropractic Marketing with Kevin Christie

Dr. Kevin Christie is the host of Modern Chiropractic Marketing Podcast. His show talks about the hottest and up-to-date marketing business development strategies for modern chiropractic. In this episode, Dr. Kevin Christie and Dr. Josh Satterlee shares useful and resourceful strategies and techniques to help business people boost their market.

“Chiropractors need to be consistent.” –Kevin Christie

  • Christie talks about the value of consistency in marketing.
  • Christie and Satterlee share wonderful techniques and strategies to boost the market of a business.
  • He highlights the importance of putting up a website for a particular business.
  • They will also share some of the useful tools to personalize and organize your very own marketing strategy.


  • There can be many ways to utilize and maximize the land you own and the land you rent.
  • In marketing, there can be strategies and techniques that may either be expensive or inexpensive. It is within your control on how you can make these as worthy profits.
  • Consider building your marketing in your very own property. A website is an example of real marketing property that is yours.
  • Use website as the epicenter of marketing. Websites should be designed as a central resource in your practice. It should also be optimized, timely, and compelling. Have this as a central hub that will provide great content and reasons for people to come back.
  • With an established website, businesses can be ensured of great engagement and activity from the target niche. These positive reactions will be your lead.

Get to know more about him at:

Facebook Group – Modern Chiropractic Marketing Group

Contact him via email: