Starting from Small: The Milestones in Steven Capobianco’s Chiropractic Venture

Steve Capobianco, a chiropractor and the lead educator at RockTape, shares his insightful experiences in the practice of chiropractic, the business of clinic gym hybrid, and the craziness of a product company. From the start, he helped build a movement company in RockTape. In general, they help athletes of every level to become better and stronger through their education and support products. Listen as he tells the important milestones he undertook to become successful in the profession!

“I always envisioned the idea of putting together a fitness or gym environment with my clinic.” – Steven Capobianco

–          They will talk about Steve’s inspirations in putting up a clinic gym hybrid.

–          They will share some important tips for starters in the business.

–          Steve highlights the importance of a cutting-edge education.

–          They will also discuss the crucial role of marketing in a fitness business.


–          Putting up a clinic gym business is always entrepreneurial at start. It’s always a consideration of the target audience and the question of how to acquire customers.

–          A fitness business should be able to build a loyal tribe.

–          It’s not about starting big but about the important milestones you need to undertake.

–          What actually works for a particular client is more important than any research.

–          People who want to pursue the business should always think of the approach and education that will make your business unique from the others.

–          Nothing in marketing can ever replace a good story – story that resonates with your audience.

Get to know more about their business at:

–          www.rocktape.com

Behind the Sales and Design: Perform Better with Erin McGirr

Erin McGirr is one of the expert advisors from Perform Better. Perform Better is a top international source for fitness equipment products for facilities. They also work with facility design layout and actual facility installation. In this podcast, Erin McGirr will share her knowledge regarding facility design and sales. Listen as she shares very insightful tips on how you can kick start the design of your very own facility.

“It’s about the education. It’s not about the product.”

–          McGirr shares some tips on designing and redesigning a facility.

–          They will also talk about the changes and processes in design and sales service.

–          McGirr emphasizes the value of educating facilitators, coaches, and trainers.

–          They will also discuss some cases and experiences from past clients.


–          Facility design has evolved from traditional to modern. Perform Better can now provide 3D layout of your dream facility. It is like a visual walkthrough of what the actual facility looks like.

–          Facilitators, coaches, and trainers should be reminded of a lot of considerations in redesigning their facility for a whole new look.

–          Instead of promoting a product, people should invest on getting educated about concepts related to the field.

–          A fitness service provider should be more education not a sales pitch.

Know more about Perform Better at:


Get to know more about Erin McGirr at:


Tech for Rehab: Using Technology to Improve Return-to-Play Guidelines with Adam Halseth

Dr. Adam Halseth is a specialist in Physical Therapy based on South Dakota. In this podcast, he will share how his programs help in varying rehab conditions. He will also introduce some amazing features of a leading sports technology – The BodiTrak.

“It’s about being aware of the returning play protocols, knowing about current research, and trying to make everything better”. –Adam Halseth

  • Dr. Halseth and Dr. Satterlee will talk about different athletic issues and conditions.
  • Halseth also shares some of his wants and expectations with regards to his practice.
  • They will also discuss different training models for varying orthopaedic conditions.
  • Halseth emphasizes the role of technology in measuring treatment and technical ability.

Crucial Takeaway:

  • Therapists always aim to give every patient a better condition by revamping the program suited for the condition, facilitating play testing, and following return-to-play protocols.
  • Technology (such as the BodiTrak) shall be used to provide accurate and objective measurements of improvements and create a detailed report about the condition.
  • There are different training models and programs suited for every kind of condition.
  • Force, pressure, and balance play a crucial role in measuring performance and treatment.
  • Technology can now also measure a technical ability of a person, especially athletes, at an accuracy level that was previously impossible.

Get to know more about him by following his social media accounts:

  • Twitter/IG: @adamhalseth

Get to know more about the BodiTrak technology at:

Level Up through ChiroUp with Dr. Brandon Steele

Dr. Brandon Steele is the co-founder of ChiroUp – an online resource for chiropractors to get them updated with the current research and recommended protocols  for common conditions seen in chiropractic. This system empowers chiropractors to access and apply techniques that were shared by experts, and have them distilled for use In the field. Listen as he discusses helpful insights regarding what his company provides and how they can improve your practice.

“If you get somebody out of pain, they are going to tell 50 others people about the care in your clinic”.  – Dr Brandon Steele

  • Dr. Steele and Dr. Satterlee talked about different expectations and realities in implementing the “best practices” in the field.
  • Dr. Steele differentiated evidence-based practice and evidence-informed practice.
  • He highlighted the value of getting good online content and reviews.
  • They mentioned that established connections and relationship are implications of good service.
  • They also discussed some rehab conditions and their corresponding considerations.

Crucial Takeaways:

  • As chiropractors, it’s not always getting into the trend and trying to implement newly found methodologies. It should always be finding the best and the most appropriate practice for a particular condition and a particular client.
  • There are clear-cut differences between evidence-based practice and evidence-informed practice. Chiropractic should be a consideration of both practices – especially when one practice doesn’t work.
  • Chiropractors should not forget to deliver the most human(istic) piece so that people can better feel and appreciate their service.
  • Good service and satisfaction ratings from clients will lead to better customer-relationship and MD connections.
  • There are a lot of protocols and practices in Chiropractic. The success and the best method varies from condition to condition and from person to person.

Get to know more about him and their services at: www.chiroup.com

Building that Marketing Central Hub: Chiropractic Marketing with Kevin Christie

Dr. Kevin Christie is the host of Modern Chiropractic Marketing Podcast. His show talks about the hottest and up-to-date marketing business development strategies for modern chiropractic. In this episode, Dr. Kevin Christie and Dr. Josh Satterlee shares useful and resourceful strategies and techniques to help business people boost their market.

“Chiropractors need to be consistent.” –Kevin Christie

  • Christie talks about the value of consistency in marketing.
  • Christie and Satterlee share wonderful techniques and strategies to boost the market of a business.
  • He highlights the importance of putting up a website for a particular business.
  • They will also share some of the useful tools to personalize and organize your very own marketing strategy.


  • There can be many ways to utilize and maximize the land you own and the land you rent.
  • In marketing, there can be strategies and techniques that may either be expensive or inexpensive. It is within your control on how you can make these as worthy profits.
  • Consider building your marketing in your very own property. A website is an example of real marketing property that is yours.
  • Use website as the epicenter of marketing. Websites should be designed as a central resource in your practice. It should also be optimized, timely, and compelling. Have this as a central hub that will provide great content and reasons for people to come back.
  • With an established website, businesses can be ensured of great engagement and activity from the target niche. These positive reactions will be your lead.

Get to know more about him at:

Facebook Group – Modern Chiropractic Marketing Group

Contact him via email: