In this episode, we’re talking about the three phases of the clinic gym hybrid model: offering exercise, hiring a trainer, and selling memberships. This episode also covers how the clinic gym hybrid model can benefit you, your patients, and your business.
“You could be off marketing. You could be off doing a promotion event. You could be off treating at a secondary location – maybe you have an office at a golf course or something like that. This person, this Trainer/CA is getting patients to book and working with them without you having to be there.” – Dr. Josh Satterlee
Topics Covered Include
- The three phases of the clinic gym model
- How offering a membership fundamentally changes your business
- What you need to figure out before you set up your clinic gym model
- When you should offer fitness classes
- The best way to help your clients overcome membership hesitation
- Why you shouldn’t take sole responsibility of hosting classes
- What to do before you start selling memberships
- The benefits of hiring a trainer (and what to do with your time instead)
- How you can help your chiropractic assistant increase their knowledge
- Why getting a patient to book with a secondary provider is a big deal
- Figuring out the ratio of working hours for your clinic
- How to support your trainers in handling patients with pain
- The cool thing that happens when you start phrasing exercise as a graduation event
- What the “perfect conversation” is and how it helps patients
- How you can start phase one right away
Clinic Gym Connect – www.clinicgymconnect.com
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