Today we are joined by Billy Sticker. Billy heads up ChiroCandy Marketing, an agency designed to help chiropractic clinics find and effectively target their audiences. Utilizing direct and re-targeted marketing, ChiroCandy has developed a system to create a tribe of followers in your market that want your services. Billy has also authored a book, ‘Tribe of Patients.’ to further help clinics foster the community they want.
Billy is here to discuss recovering from COVID-19, understanding the different mindsets of website visitors, and how to create effective, targeted ad campaigns to get you the clients you want.
Hey, Check this out...
I got a free bonus for you!
I want to give you a free chapter of my Clinic Gym Hybrid Secrets book. This book is all about growing your chiropractic clinic in all fronts. There are tons of lists, guides, and incredible tried-and-true solutions.
“You can talk and talk and talk but until you take action, nothing is going to happen.” – Billy Sticker
Topics covered include:
- How Billy and his wife have dealt with recovery from COVID-19.
- How to make Facebook ads work for you.
- Understanding the different mindsets of different website users.
- Knowing your audience and adapting your marketing to them.
- Building separate audiences for different platforms.
- The importance of speedy follow up to complete connections.
- How targeted marketing works with Google ads.
- Re-targeting explained.
- Building your dream client base.
- The minimal functional audience number every practice should have.
- How to market to each audience.
- Incentivising client interaction to continue engagement.
ChiroCandy Marketing: https://www.chirocandymarketing.com/tribe
Tribe of Patients by Billy Sticker and Brady Sticker: https://tribeofpatients.com/free-book
Find out more about Membrandt at: https://membrandt.com