This time we’re joined by chiropractor Dr. Kevin Christie and marketing expert Jon Morrison. Kevin is the brains behind Modern Chiropractic Marketing, and Jon is a certified StoryBrand Guide who helps his clients, many of whom are chiropractors, connect with their ideal audience. Jon and Kevin discuss what works well, what isn’t worth investing time into, and where chiropractors should be focusing their energy right now.
“I really had a desire for my website to have a strong way of capturing people in there, and I didn’t want to just get their email and not give them anything of high value. So, we thought of online courses, and we did that.” -Kevin Christie
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Topics Covered Include
- Why Kevin emphasizes modern in “Modern Chiropractic Marketing”
- Marketing methods that have been retired in the past few years
- The social media platforms that make sense for chiropractors now
- Why content marketing should be the bedrock of all marketing
- The amount Kevin invests monthly in Google and Facebook ads
- Where Jon has seen the best response for marketing in the chiropractic space
- The tool Kevin uses to help his clients create a clear message
- The benefit of using courses to market your practice
- The three courses that Kevin launched on his website
- The platform options available for launching courses
- Why a course is a great addition to chiropractic care
- Jon’s process for working with clients as well as the pricing and integrations
- Why Jon created a course about course building
- Options for working with Kevin
Modern Chiropractic Marketing website: https://www.modernchiropracticmarketing.com/
Clearly Chiro website: https://www.clearlychiro.com/
Clinic Gym Connect: www.clinicgymconnect.com