February 22

Determining Your Clinic Gym Membership Levels

This episode of Clinic Gym Radio covers another basic element of the clinic gym hybrid model, which is how to set up your membership levels. This is part of the third phase of building a clinic gym hybrid model, and there are definitely some important factors to consider before you jump in to creating your membership levels.

When people exercise, they’re more resilient, they get cardiovascular improvements, they get psychological improvements, their pain levels go down. Everything improves when they exercise. So why not have them exercise more?” – Dr. Josh Satterlee

Topics Covered Include

  • The phases of building a clinic gym hybrid model
  • How memberships benefit the bottom line of your business
  • The better way to think about your membership price
  • Why you have to believe in the service you’re offering
  • The different reasons for exercise and how this may influence your approach
  • How membership price can impact client commitment and consistency
  • The type of clients Josh usually works with and why
  • What the client experience and membership process looks like in his clinic
  • The percentage of members you want in your standard baseline program
  • The type of buyer who never actually buys
  • Why you should never offer unlimited memberships
  • What to consider when creating your entry-level offer
  • How to financially entice your clients to choose a mid-grade membership
  • Why every gym should offer a premium-level membership
  • What a premium-level membership can look like and the type of clients that want them
  • What price anchoring is and how it works
  • Why you shouldn’t offer more than three membership levels

 

Clinic Gym Connect – www.clinicgymconnect.com

Clinic Gym Radio
Clinic Gym Radio
Determining Your Clinic Gym Membership Levels
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