February 7

Constraint-based Business Model: Increase Revenue, Work Less with Troy Broussard


Troy Broussard is a five-time business owner and has lost everything twice before he got to where he is right now. He developed an app platform called “Membrandt”, a learning management system in the palm of your hands which helps businesses adapt to mobile learning. Take a listen as he discuss how he came up with the constraint-based model when he restarted his business having lost everything and how it is allowing him now to live his life to the fullest.

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“Constraints is all about repulsion, not attraction.” – Troy Broussard

·         How Clinic Gym Hybrid was inspired by Troy Broussard’s work, mainly his book about a Customer Relationship Management system.

·         What building a business according to your constraints mean? He tells his story of how he restarted his company in Brazil dealing with a lot of constraints from internet connection, to staff, and to running a business remotely.

·         The constraint that chiros and PTs have when it comes to business. Troy shares strategies on leveraging with these constraints.

·         How dealing with rules and constraints can be fun.

·         How to look at a chiro business in a consumer’s perspective

·         A contract is an agreement but its not something that you can’t get out of if it’s not working for you.

Crucial Takeaways:

·         His use of analogy, in this case playing Chess, to define constraints and specific outcomes, to know rules and assets and applying that in designing your constraint-based business model.

·         Look at your constraints instead of things that you could do. Looking at things that you could do only leads to frustration and overwhelm and very low probability of success.

·         Understanding the constraints enables you to leverage with them. Very good example is how to double your revenue while working less hours in the office. When you get a good grasp of your constraints finding a workaround, moving assets will become like a game of Chess.

·         There are creative solutions to buy yourself out of a contract. One is you can pre-sell a concierge-level service or an offering for a limited time where you can charge a premium.

·         Running multiple businesses successfully all at the same time is completely feasible as long as you have an understanding of your constraints.

Email: troy@membrandt.com

Clinic Gym Radio
Clinic Gym Radio
Constraint-based Business Model: Increase Revenue, Work Less with Troy Broussard

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